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Two bottles of Swayzie Pomme Grise hard cider on a live-edge wood round, surrounded by summer petunias on a weathered picnic table at Heeman's.

Digital press kit · Single Varietal Series · 2025 vintage

Swayzie Pomme Grise

A single-varietal hard cider pressed from 100% Ontario-grown Swayzie Pomme Grise — a rare heritage apple named for a Loyalist family who helped settle Niagara, made at Heeman's Cellar in Thorndale, Ontario.

Status
Released — no embargo
Format
500 mL · 9.0% alc./vol.
Kit updated
Producer
Heeman's Cellar, Thorndale ON

01 — At a glance

Everything a deadline needs, in one screen.

The five facts most often requested by editors. Every figure here is drawn from the product sell sheet and approved for publication as written.

Product
Swayzie Pomme GriseSingle-varietal hard apple cider, 100% Ontario fruit
Producer
Heeman's CellarThorndale, Ontario — third-generation family farm
Format & ABV
500 mL · 9.0% alc./vol.Bottle, crown cap, 2025 vintage medallion
Availability
In-store & onlineHeeman's farm market and heeman.ca — seasonal, limited
Retail price
$15.95 CADPer 500 mL bottle, including tax and bottle deposit

02 — Mission statement

Why this cider exists.

Quote the statement below verbatim, or draw from the three positioning pillars if you need a shorter framing.

Official statement — quote as written

Swayzie apples are typically enjoyed fresh. At Heeman's Cellar we took a different path, crafting a single-varietal hard cider that showcases the full character of this rare Ontario heritage apple. Nearly lost to time, it is an apple we are proud to bring back — offering cider lovers a true taste of history in every glass.
Heeman's Cellar · Thorndale, Ontario
Swayzie apples are typically enjoyed fresh. At Heeman's Cellar we took a different path, crafting a single-varietal hard cider that showcases the full character of this rare Ontario heritage apple. Nearly lost to time, it is an apple we are proud to bring back — offering cider lovers a true taste of history in every glass. — Heeman's Cellar, Thorndale, Ontario
  1. Heritage preservation A small, russeted apple once overlooked by industrial growers for its size and appearance, yet prized for high sugar and a nutty, vanilla-like complexity. Bottling it on its own keeps the variety in working cultivation rather than an archive collection.
  2. Ontario terroir, stated plainly One variety, one harvest, one vintage. Fruit from 80-year-old trees, fed by the Great Lakes microclimate that naturally concentrates the sugars, pressed into a viscous, high-brix must.
  3. Farm-to-glass craftsmanship 100% freshly pressed juice, hand-crafted seasonally, fermented and bottled on a working third-generation farm — a closed loop rarely possible at commercial cider scale.

03 — Story & key messages

Three angles, already reported.

Pre-built story frames with the supporting detail attached, so you can pitch an editor without a follow-up email.

Angle A — The apple that outlived the man it was named for

Isaac Swayze (1751–1828) was a Loyalist spy, a survivor of patriot bayonets and an artillery commander in the War of 1812 who helped transport General Brock's body; it was his cousin Israel who actually propagated the apple. Isaac was the catalyst, orchestrating the family's migration from New Jersey to Niagara and securing the Crown land grants that made the orchard possible. Primary sources are listed in the backgrounder below. Best for: history, features and long-read desks.

Angle B — Cider grows up

Single-varietal, vintage-dated and dry, positioned against sweetened mass-market cider. The russeted skin is rich in polyphenols; a brief maceration before pressing extracts fine, supple tannins that give the finished cider a wine-like structural integrity modern dessert varieties cannot provide. Best for: drinks columns, wine writers, sommeliers.

Angle C — A family farm's third act

Heeman's began as a strawberry farm and garden centre and is still primarily a berry grower. Cider started with yeast trials in carboys, a hand-operated press and borrowed juice; the first 1,000-litre batch was fermented in 2018 and the first cider debuted in autumn 2019, selling out in a day. Succession, diversification and risk on a working farm. Best for: business, agriculture and regional desks.

A wooden bin filled with hundreds of small yellow-green apples heavily marked with cinnamon russeting.
Swayzie Pomme Grise at intake, Heeman's Cellar
A hand holding a single small russeted Swayzie Pomme Grise apple above a bin of fruit, oak barrels behind.
One apple, roughly the size of a plum
Pale golden cider being poured from a bottle into a branded Heeman's Cider glass on a wood round outdoors.
The pour — pale yellow, fine bead

03b — Meet the founder

The man behind the orchard obsession.

Tom Heeman · Founder, Heeman's Cellar · Third-generation grower, heritage apple hunter, apiarist, cider and mead maker.

Tom Heeman in a red plaid jacket leaning over a large bin of russeted apples, holding one up to the camera, stainless fermentation tanks behind.

Founder bio

Tom Heeman believes every great cider begins with a great apple. He grew up a third-generation berry grower in London, Ontario, and eventually added the cellar to the strawberry patch and apiary, launching a mission to bottle the true character of Ontario's apple country.

Tom's philosophy is simple: the apple is the boss. He treats the orchard as the most critical of the Cellar's three pillars, believing the best cider isn't made in the tank. It's made on the branch, shaped by sun, soil and season.

Tom isn't only looking forward, though. He spends his spare time digging through the archives of the Ontario Fruit Growers' Association, chasing the province's lost golden age of local fruit. That historical detective work became Heeman's Heritage Offerings, a collection built to bring the orchard's ghosts back to life: tracking down century-old trees and pressing forgotten varieties like the Sweet Crab Apple, the Snow, and the Swayzie Pomme Grise.

Tom Heeman, Founder, Heeman's Cellar. Third-generation grower, heritage apple hunter, apiarist, cider and mead maker. Tom Heeman believes every great cider begins with a great apple. He grew up a third-generation berry grower in London, Ontario, and eventually added the cellar to the strawberry patch and apiary, launching a mission to bottle the true character of Ontario's apple country. Tom's philosophy is simple: the apple is the boss. He treats the orchard as the most critical of the Cellar's three pillars, believing the best cider isn't made in the tank. It's made on the branch, shaped by sun, soil and season. Tom isn't only looking forward, though. He spends his spare time digging through the archives of the Ontario Fruit Growers' Association, chasing the province's lost golden age of local fruit. That historical detective work became Heeman's Heritage Offerings, a collection built to bring the orchard's ghosts back to life: tracking down century-old trees and pressing forgotten varieties like the Sweet Crab Apple, the Snow, and the Swayzie Pomme Grise.

04 — Product fact sheet

Technical detail for tasting notes.

Everything on the label and sell sheet, plus the cellar detail that rarely makes it onto a back label.

Specifications

Variety
Swayzie Pomme Grise (100%)
Vintage
2025
Alcohol
9.0% alc./vol.
Format
500 mL bottle
Style
Dry, lightly bitter finish
Juice
100% freshly pressed, no concentrate
Skin contact
Brief maceration before pressing
Fruit source
Nighthawk Orchards, Beaver Valley — 80-year-old trees
Dietary
Gluten free
Retail
$15.95 CAD, tax and deposit included
Production volume
1,400 bottles · approx. 116 cases
Yeast & fermentation
Cultured strain, high fruit & floral ester character, POF-negative
SWAYZIE POMME GRISE HARD APPLE CIDER — SPECIFICATIONS. Producer: Heeman's Cellar, Thorndale, Ontario. Variety: Swayzie Pomme Grise (100%). Vintage: 2025. Alcohol: 9.0% alc./vol. Format: 500 mL bottle. Style: dry, lightly bitter finish. Juice: 100% freshly pressed, no concentrate. Skin contact: brief maceration before pressing. Fruit source: Nighthawk Orchards, Beaver Valley, 80-year-old trees. Dietary: gluten free. Retail: $15.95 CAD including tax and bottle deposit. Production volume: 1,400 bottles (approx. 116 cases). Fermentation: cultured strain, high fruit and floral ester character, POF-negative.

Food pairings

From the sell sheet — herb and garlic butter salmon with mashed potatoes and a garden salad.

Primary pairing — herb-roasted pork belly or a classic porchetta. The sprightly acidity cuts the richness of the pork while the fine-grained tannins act as a natural palate cleanser.

Charcuterie — a heritage board of aged hard cheeses such as sharp cheddar or aged gouda, smoked duck breast and toasted almonds, echoing the apple's nutty, spicy notes.

Approved for verbatim use in listings and drinks columns

05 — Media library

High-resolution logos and photography.

Fourteen assets, each with its caption and credit line attached. Photography is supplied at 1080 px on the short edge, saved at 300 dpi — suitable for web, social and small-format print. Request original camera files for full-page reproduction.

Filter Download full library (ZIP)

Need something not listed — vector logo artwork, original camera files, vertical video, packaging renders or an on-farm shoot? Ask the media desk and expect a reply within one business day.

06 — Press releases

Releases, readable in place.

Two client-approved versions of the launch release sit here, angled for different desks — general media and trade media for cider, wine and food — alongside a fully sourced backgrounder and a live trade notice for buyers. Full text lives on this page: expandable, copyable and linkable to the paragraph. Plain-text and .docx mirrors are there if your CMS needs them.

Version 1 — General media: Heeman's Cellar gives a nearly forgotten Ontario apple a place in the present with Swayzie Pomme Grise cider

For immediate release Version 1 General media ~370 words

Written for lifestyle, food and general news desks — leads with the heritage story and the apple's near-disappearance, not the tasting note.

Heeman's Cellar gives a nearly forgotten Ontario apple a place in the present with Swayzie Pomme Grise cider

THORNDALE, ONTARIO — Heeman's Cellar is releasing Swayzie Pomme Grise, a limited single-varietal hard cider made entirely from a rare Ontario heritage apple with roots in the Niagara region.

The release is part of a larger commitment by Heeman's Cellar to celebrate Ontario-grown fruit and explore the stories held within the province's orchards. Rather than treating the Swayzie Pomme Grise as a relic of the past, the family-run producer has given the variety a new expression in cider.

Once valued for its aromatic fruit and distinctive cinnamon-russeted skin, Swayzie Pomme Grise was never an easy commercial apple. Its modest yields made it less appealing to large-scale growers, and over time it largely disappeared from the orchard landscape. Today, only a small number of mature trees remain.

Ontario has a rich apple-growing heritage as long and as storied as other old-world producing regions, and it's time our Ontario stories are told. Tom Heeman, Founder, Heeman's Cellar

Made with 100% Ontario-grown Swayzie Pomme Grise apples and freshly pressed juice, the cider is a dry, single-varietal expression of the fruit. It pours pale straw with fresh apple and subtle pear aromas, followed by balanced sweetness, bright acidity, and a crisp, lightly bitter finish.

The apple's russeted skin and naturally concentrated juice contribute texture and structure, while brief skin contact before pressing brings fine tannins to the finished cider. The result is layered and food-friendly, with enough freshness for summer drinking and enough depth to pair with richer dishes, including roast pork, aged cheeses, charcuterie, or salmon.

Swayzie Pomme Grise reflects the approach behind Heeman's Cellar, the craft beverage division of Heeman's, a third-generation family farm in Thorndale, Ontario. Known for growing fruit for more than six decades, Heeman's Cellar makes small-batch ciders and meads that place Ontario fruit, seasonality, and agricultural character at the centre of each release.

Availability

Swayzie Pomme Grise Hard Cider is a seasonal, small-batch release available in 500 mL bottles at 9% alc./vol. Suggested retail price is $15.95, including tax and bottle deposit. It is available at Heeman's farm market in Thorndale, through Heeman's Cellar, and online at heeman.ca/cellar.

About Heeman's Cellar

Heeman's Cellar is the craft cider and mead division of Heeman's, a third-generation family farm in Thorndale, Ontario. Using real fruit and locally grown ingredients, Heeman's Cellar produces small-batch beverages that reflect Ontario's orchards, seasons, and agricultural heritage.


Media contact — Abby Dellosa, abby@reneesferrazza.com, 416-871-9262. High-resolution imagery, logos and approved copy: heeman.ca/press/swayzie

Sample enquiries — marketing@heeman.ca · 519-461-1416 · heeman.ca/cellar

— 30 —

Version 2 — Trade media (cider, wine & food): Heeman's Cellar releases Swayzie Pomme Grise, a dry single-varietal cider from a rare Ontario apple

For immediate release Version 2 Trade media — cider, wine & food ~345 words

Written for cider, wine and food-trade press — leads with technique and palate, for readers who already know what skin contact and tannin structure mean.

Heeman's Cellar releases Swayzie Pomme Grise, a dry single-varietal cider from a rare Ontario apple

THORNDALE, ONTARIO — Heeman's Cellar has released Swayzie Pomme Grise, a limited, dry single-varietal hard cider made from 100% Ontario-grown Swayzie Pomme Grise apples.

The small, cinnamon-russeted heritage apple has roots in Ontario's Niagara region and is known for its concentrated juice, aromatic character, and naturally expressive acidity. Heeman's Cellar works with the fruit as a single-varietal cider, allowing the apple's distinctive personality to lead the finished wine-like style.

Swayzie Pomme Grise pours pale straw with fresh apple and delicate pear aromas. The palate is crisp and clean, with gentle sweetness, moderate acidity, and a dry finish marked by a subtle bitterness. The cider is made with freshly pressed juice and is gluten-free.

A brief period of skin contact before pressing draws fine tannins from the apple's russeted skins, giving the cider added structure and texture. The fruit's naturally dense, high-sugar juice brings weight through the mid-palate, while bright acidity keeps the finish lifted and food-friendly.

This is a double vintage blend, one lot macerated on the pomace before pressing, the other aged sur lie through malolactic fermentation, for a smooth, structured mid-palate with orchard blossom on the nose and an aromatic, fruit-forward, medium-bodied style. Tom Heeman, Founder & Cidermaker, Heeman's Cellar

At 9% alc./vol., Swayzie Pomme Grise is suited to the table as much as it is to aperitif service. Serve chilled and pair with roast pork, porchetta, smoked duck, aged cheddar, Gouda, or salmon with herb butter.

The release also reflects Heeman's Cellar's ongoing interest in Ontario-grown fruit and heritage varieties. As the cider and mead division of Heeman's, a third-generation family farm in Thorndale, Ontario, the Cellar produces small-batch ciders that place fruit character and local agricultural history at the centre of the glass.

Availability

Swayzie Pomme Grise Hard Cider is a seasonal, small-batch release available in 500 mL bottles at 9% alc./vol. Suggested retail price is $15.95, including tax and bottle deposit. It is available at Heeman's farm market in Thorndale, through Heeman's Cellar, and online at heeman.ca/cellar.

About Heeman's Cellar

Heeman's Cellar is the craft cider and mead division of Heeman's, a third-generation family farm in Thorndale, Ontario. Using real fruit and locally grown ingredients, Heeman's Cellar produces small-batch beverages that reflect Ontario's orchards, seasons, and agricultural heritage.


Media contact — Abby Dellosa, abby@reneesferrazza.com, 416-871-9262. High-resolution imagery, logos and approved copy: heeman.ca/press/swayzie

Sample enquiries — marketing@heeman.ca · 519-461-1416 · heeman.ca/cellar

— 30 —

Backgrounder: the Swayzie dossier — history, pomology and cellar dynamics

For immediate release Backgrounder Primary sources included 720 words

Backgrounder: the Swayzie dossier

Context, sourcing and citable references for reporters covering heritage fruit, agricultural biodiversity or the Ontario cider category.

The historical anchor

Isaac Swayze (1751–1828) is the flamboyant figure in the story — a Loyalist spy, a survivor of patriot bayonets and an artillery commander in the War of 1812 — but it was his cousin, Israel Swayze, who actually propagated the apple. Isaac was the catalyst: he orchestrated the family's migration from New Jersey to the Niagara region and secured the Crown land grants that made the orchard possible.

The terroir and the orchard

The Swayzie variety originally sprang from the Carolinian soils of Thorold Township, near Niagara-on-the-Lake, on the Niagara Escarpment. The specific trees behind this cider grow well beyond that original ground, at Nighthawk Orchards in Ontario's Beaver Valley, harvested from majestic 80-year-old trees that benefit from the Great Lakes microclimate of the Georgian Bay region, which naturally enhances and concentrates their sugars.

In the cellar

Swayzie Pomme Grise presses into a viscous, high-brix must that provides a robust alcoholic backbone. The russeting on the skin is rich in polyphenols; a brief maceration — skin contact before pressing — extracts fine, supple tannins that give the cider a structural integrity often lacking in modern dessert varieties.

The pomological record, 1905

The Apples of New York, Vol. I, catalogues the variety as "Swazie", with Swayzie Pomme Grise listed as a recognised synonym. It describes the fruit as "small or sometimes nearly medium", oblate conical to roundish, with skin "rather pale yellow or greenish-yellow with some cinnamon-russet", and flesh "fine-grained, tender, crisp, juicy, highly aromatic, sprightly, rather mild subacid, pleasant, very good to best for dessert." Season: December to March.

The pomological record, 1906

The Fruits of Ontario, 1906 is blunter about why the variety disappeared: "There is no choicer winter dessert apple for the months of December and January… Unfortunately, it is not very productive, and, consequently, not profitable. One large tree at Maplehurst, seventy-five years planted, yielded only an average of four barrels each alternate year. It is well worthy of a place in the amateur collection." Origin is given as "probably with Col. Swayzie, near Niagara."

Primary sources & further reading

  1. Beach, S. A., Booth, N. O., & Taylor, O. M. (1905). Swazie. The Apples of New York (Vol. 1, pp. 328–329). J. B. Lyon Company.
  2. Woolverton, L. (1907). Swayzie. The Fruits of Ontario, 1906 (p. 73). Ontario Department of Agriculture.
  3. Major General Roger Hale Sheaffe's dispatches, October 1812 — Isaac Swayze's command of the Provincial Royal Artillery Drivers and the transport of General Brock's body.
  4. Merritt, W. H. Journal of Events Principally on the Detroit and Niagara Frontiers — contemporary account of the same campaign.
  5. Upper Canada Land Petitions and The Book of Negroes (1783) — Swayze's migration as escort to a Black Loyalist named James Brown to Nova Scotia, and his subsequent Crown land grants in the Niagara and Thorold townships in 1784.
  6. The Orange Pippin database — corroborating morphology, russeting and Pomme Gris parentage.

This backgrounder is provided for context and may be quoted as sourced material. Direct quotations from Heeman's Cellar should be drawn from the launch release or arranged through the media desk.

Trade notice: Swayzie availability, allocation and on-premise pours

Live — no embargo Trade / B2B Seasonal allocation

Trade notice: Swayzie availability, allocation and on-premise pours

Swayzie Pomme Grise, 2025 vintage, is available in 500 mL bottles at $15.95 retail including tax and bottle deposit. The cider is hand-crafted seasonally in limited quantity from a single harvest: 1,400 bottles in total, roughly 116 cases, so allocation is finite and not repeatable within the vintage. As of this notice, approximately 700 bottles remain.

Through the summer season, Swayzie is sampled and served by the bottle at the Heeman's Dock on the farm — a useful on-site tasting opportunity for trade buyers, sommeliers and press visiting from London or Toronto.

Wholesale accounts order on a two-case minimum, at $12.95 per bottle. Distribution runs through two territory partners: Craft Dynamics covers Kitchener-Waterloo and points west, and T&T Local covers southwestern Ontario. Buyers outside either territory can reach out directly to beverage sales and will be connected with the appropriate distribution partner.

Trade & ordering contact — Beverage sales, Heeman's Cellar · beveragesales@heeman.ca · 519.461.1416


Where a future release carries an embargo, it will appear in this section with an amber embargo tag and the exact release date and time. Embargoed content may not be published, aggregated or shared with third parties before that moment.

07 — Approved copy & boilerplate

Cleared language at five lengths.

Copy any block straight into your CMS. These are pre-approved — no additional sign-off required, provided the text is used unaltered.

Short descriptor

Swayzie Pomme Grise is a dry, 9% single-varietal hard cider from Heeman's Cellar in Thorndale, Ontario, pressed entirely from a rare Ontario heritage apple first grown near Niagara-on-the-Lake in the early 1800s.

36 words · best for listings, roundups and captions

Tasting note — label version

Crisp and clean with a pale yellow hue, fresh apple and subtle pear aromas, balanced by gentle sweetness, moderate acidity, and a dry, lightly bitter finish — perfect for summer sipping.

32 words · the note as it appears on the sell sheet

Tasting note — editorial version

On the nose, soft orchard blossom drifts upward, fresh and inviting. The palate opens with a sense of density and structure, a reflection of the fruit's naturally high-gravity juice. From there it lands full and rounded, with a gentle tannic grip that slowly builds. A fine thread of citrus acidity lifts the weight, while layers of fresh apple and soft honeyed notes unfold into a long, gently warming finish. Layered, complex, and quietly powerful — a cider that feels both rooted and refined.

81 words · for drinks columns and features

Company boilerplate — short

Heeman's Cellar is the cider and mead arm of Heeman's, a third-generation family farm in Thorndale, Ontario, producing small-batch, hand-crafted ciders and meads from local fruit and honey from its own apiary.

35 words · standard end-of-article boilerplate

Company boilerplate — long

Heeman's Cellar is the cider and mead arm of Heeman's, a third-generation family farm in Thorndale, Ontario, best known for more than 70 acres of strawberries, a greenhouse garden centre, a café and an on-site apiary. Cider production began with yeast trials in carboys and a hand-operated press; the first 1,000-litre batch was fermented in 2018 and the first release, Original, debuted in autumn 2019 and sold out in a day. The cidery now works from a purpose-built 7,000-square-foot production and retail facility on the farm, releasing a core range year-round alongside seasonal and single-varietal bottlings that treat variety, site and vintage as the defining information on the label.

108 words · for features and long-form

08 — Media contacts

One desk, one response window.

Editorial enquiries route through the media desk. Trade and ordering enquiries go directly to beverage sales.

Primary — media enquiries

Abby Dellosa

Communications lead, Swayzie campaign

Response window: within one business day. For same-day deadlines, put DEADLINE and your filing time in the subject line.

Trade, wholesale & ordering

Beverage sales

Restaurant listings, allocation and ordering.

Samples & tastings

Marketing, Heeman's

Ontario-based reviewers and sommeliers. Include shipping address and outlet. Swayzie is also poured on-site at the Heeman's Dock through the summer season.

Farm visits & photography

Heeman's

On-site shoots and cellar tours by appointment. 20422 Nissouri Road, Thorndale, Ontario N0M 2P0 — about 15 minutes east of London.

09 — Usage rights & permissions

What you may do with these files.

Plain-language summary first, full boilerplate second. The boilerplate governs in case of conflict.

  • Editorial use, worldwide, royalty-free — print, digital, broadcast and social, in coverage of Swayzie Pomme Grise or Heeman's Cellar.
  • Cropping and colour correction on photography, provided the subject is not materially altered.
  • Verbatim reuse of any text marked as approved copy, boilerplate or a pre-cleared quote.
  • Quotation of the historical record — the 1905 and 1906 pomology passages are public domain and may be quoted freely with the citations given.
  • No advertising or commercial use — paid media, packaging, merchandise or promotional campaigns require written licence.
  • No logo modification — do not stretch, recolour, outline, rotate, add effects to or redraw the Heeman's Cellar mark.
  • No AI training or generative reuse — assets may not be used to train, fine-tune or condition machine-learning models.
  • No redistribution — link to this page rather than rehosting the archive.

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